CWGF announces first commercial participator partnership with Devil’s Bean

The Commonwealth War Graves Foundation is excited to announce its first commercial participator partnership (CPP) with Devil’s Bean Coffee Co.

The Foundation will receive 20% of all sales, or around £2.50, from each bag of Tommy’s Brew coffee sold by Devil’s Bean.

Rod Nesbit of Devil's Bean poses with Tommy's Brew coffee bags.

Devil’s Bean is a Scottish, independently owned coffee company. Its owner Rod Nesbit and his wife Laura are regular visitors to Commonwealth War Graves Commission sites in France, Belgium, and at home in the UK. We are delighted to partner with such passionate history lovers and supporters of our work.

During November remembrance month, Rod, Laura, and the team at Devil’s Bean will be out and about at local markets across Scotland selling coffee. For each cup sold, Devil’s Bean has pledged to donate 30p to the CWGF.

Speaking about the partnership, Rod said: “I always wanted to be able to do something to help the CWGC in whatever way I could, be it through the promotion of what it does, sharing information or if possible, financially.

“In 2021 I set up my own coffee company and part of my business plan was always to support charities close to my heart, and in September of 2021, I approached the Foundation with the idea of Tommy's Brew Coffee.

“I am overwhelmed by the support from both the public and the CWGC and CWGF and look forward to many years of being able to support them.”

Tommy's Brew coffee next to CWGC flask.

John Grain, CWGF Managing Director, said: “We are delighted to be partnering with Devil’s Bean. Rod and Laura are especially passionate about the work we do here at the Foundation and the Commission. Their generous contribution will help us continue to grow awareness of our work as well as supporting new future initiatives.”

Please visit Devil's Bean for more information on the company.

Interested in forming your own CPP? Please contact us to learn more.

Tags Commercial Participator Partnership